About us

We started Stride because we were tired of seeing “healthy” bars packed with artificial sweeteners, cheap fillers, and ingredients we couldn’t pronounce. As fitness enthusiasts, we wanted something better.

Stride was born to deliver clean, performance-driven fuel — high-protein, whole food bars that taste amazing and support your goals, naturally.

We partnered with Tribal Health & Performance, a holistic movement-based strength coaching and multi-sports facility, to ensure every bar is backed by real nutritional science and trusted by athletes.

We built Stride out of frustration — we couldn’t find a protein bar that was clean, satisfying, actually made with real food, and generous in size. So we made one. Now, we’re fuelling people who care about their goals and what they put in their body.

Stride Founders

We care about the planet as much as we care about what goes in your body.

• Recyclable packaging keeps waste low
• Ethically sourced ingredients that are as good for the world as they are for you
• Small batch production in the UK ensures freshness and accountability
  

Our core values

• Performance first – Every bar delivers complete, functional nutrition
  
• Real food always – No artificial flavours, preservatives, or filler junk
• Science-backed – Developed in partnership with Tribal Health & Performance
• Earth-friendly – Committed to sustainable ingredients and packaging
• Taste you crave – Crafted to be as satisfying as they are nourishing